Cookie Policy
Last updated: 22 June 2026
This policy explains how we use cookies on this website and how you can manage them.
01What cookies are
Cookies are small text files placed on your device when you visit a website. They help the site work, remember your preferences and understand how it is used. Some are essential; others are optional.
02How we use cookies
We keep cookies to a minimum. We use essential cookies to make the site function and stay secure, and — only with your agreement — analytics cookies to understand which pages are useful so we can improve them. We do not use cookies for advertising.
03Cookies we use
| Type | Purpose | Typical duration |
|---|---|---|
| Essential | Core functionality and security of the website | Session |
| Preferences | Remembering choices such as cookie consent | Up to 12 months |
| Analytics (optional) | Google Analytics 4 (_ga, _ga_*) — anonymous usage statistics: pages visited, time on site, new vs returning visits, approximate location and how you found us. Set only if you choose "Accept all". Provider: Google LLC. | Up to 24 months |
What we collect and why: with your consent, we use Google Analytics 4 to collect data about how this site is used — the pages you visit, how long you stay, whether you’ve visited before, your approximate location (country/city, derived from a truncated IP address) and how you found us (for example a search engine or social link). We use this solely to understand and improve the website and our marketing. Reports are aggregated and never used to identify you personally, and usage data is retained for up to 14 months.
04Managing or turning off cookies
— this clears your saved preference and shows the consent banner again.
You can also control and delete cookies through your browser settings, and block them entirely if you prefer — though some parts of the site may then not work as intended. Guidance for the main browsers is available at aboutcookies.org.
05Changes to this policy
We may update this Cookie Policy as our use of cookies changes. The “last updated” date above shows the latest version.
06Contact
Any questions about cookies? Email info@maxfieldmayfair.co.uk.