We build smart assistants into the websites we design. They greet visitors, answer the questions you're asked every day, take orders and bookings, and capture leads while you run the business. Here's a real one — running a bakery called The Rolling Pin. Try it for yourself.
Artisan bakery · Cornmarket Row
Most enquiries arrive when you're busy, closed, or asleep. People don't wait — they bounce. Here's what an always-on agent fixes:
Evenings, weekends and 3am — the agent answers instantly instead of sending them to voicemail.
Studies show leads contacted within a minute convert far more. The agent replies the moment they ask.
"Do you ship here?" "Is this in stock?" — answered in the chat so the basket gets paid for, not abandoned.
It works every hour of every day for one predictable monthly fee — no rota, no recruitment.
No bad days, no missed details — every customer gets your best answer in your tone of voice.
Name, number and what they wanted, logged and forwarded — nothing slips through the cracks.
It knows the bakery's hours, prices and policies, takes custom-cake orders end to end, books in tasting consultations, and hands anything tricky to a real person. Ask it anything — or tap a suggestion.
Yours would be trained on your business — your prices, your policies, your tone of voice — and can hand the conversation to you by email or text the moment a real person is needed.
This is the kind of instant estimator we build for trades, caterers and service businesses — answer a few questions, get a real price on the spot, then send it straight into the chat to order.
Pick what you'd like — the price updates as you go.
One assistant. Every question answered, every lead captured, every booking taken — all day, all night, while you get on with the work.
That's the difference between a website that sits there and one that sells.
Tap through what it handles — each one is built and tuned to your business.
It picks up instantly, around the clock, and only passes you the conversations that genuinely need a human — with a full summary so you're never starting cold.
It qualifies leads, recommends the right product or service, captures details, and follows up — turning idle traffic into booked work and paid baskets.
Trained on your real policies and prices — so it answers correctly, every time, and never invents an answer it isn't sure of.
It can show items, build an order, apply a discount code and hand off to checkout — turning a question into a paid order without leaving the conversation.
Tables, appointments, collections and call-backs — booked into your calendar. Plus the little things people always ask: where you are and how to get there.
Drag the slider to your real enquiry volume. This compares an always-on agent against paying staff to answer the same routine questions — illustrative UK figures.
A rough model — your mileage will vary, but the shape holds.
Assumes the agent resolves ~70% of routine messages on its own; the rest still go to your team.
We build a whole toolkit of smart, time-saving features into the sites we make:
Every enquiry lands in your inbox with the visitor's name, number and what they asked for — no more missed messages.
Visitors answer a few quick questions and get a ballpark price on the spot — exactly like the cake tool above.
Tables, appointments and collections booked from the site — dropped into your calendar automatically.
Returns, allergens, opening hours, parking — answered instantly so your phone rings less.
"Where's my order?" handled automatically, with live status pulled from your records.
It works evenings, weekends and bank holidays — and hands you a tidy summary each morning.
When the assistant takes a booking or an order, it writes it where you already work. No copying things over, no double entry, no "did anyone write that down?".
Google, Outlook & Apple — confirmed bookings appear the second they're made. Finish an order in the demo and watch the card drop in.
Leads and orders forwarded to your inbox or phone instantly, with everything the customer told the assistant.
When a real person is needed, the conversation moves to email, text or a call-back — nothing gets lost.
Orders and enquiries logged to a Google Sheet, Airtable or your existing system, ready for the morning.
However your site is built and wherever you keep your data — the agent fits in and writes to it. No rip-and-replace.
The same trained agent can answer in your DMs and messaging apps — so you reply in seconds wherever customers find you.
Watch it work across every industry below — or tap one to jump straight to it.
Answers stock, sizing, delivery and returns questions instantly, recommends products, applies discount codes and recovers abandoned baskets — selling while you sleep.
Takes bookings, answers menu and dietary questions, shares directions and fills tables overnight — like the Rolling Pin demo above.
Qualifies job enquiries, gives ballpark quotes, books site visits and captures every lead that comes in while you're on the tools.
Books appointments, answers treatment and pricing questions, sells gift vouchers and sends reminders that cut no-shows.
Screens enquiries, books consultations, answers process and fee questions and routes the right work to the right person.
Figures are illustrative ranges based on typical results from chat-assistant deployments, shown to indicate the kind of impact — not guarantees.
It's built to protect your customers' data and to do the smart little things that win sales.
Conversations and details are handled securely and only sent where you choose. Built to UK GDPR expectations — never sold, never misused.
Guides customers through creating an account or signing in, and can offer a sign-up-only deal to grow your list — handing the actual auth to your secure system.
Drops the right code at the right moment — first order, abandoned basket, newsletter sign-up — to nudge the sale over the line.
Shares a live map link, parking tips and real-time opening hours, so "where are you / are you open?" never ties up your phone.
Honeypot traps and rate-limiting keep junk and bots out, so the leads that reach you are real.
It only answers from what it's been taught. Unsure? It hands over to a human rather than guessing — protecting your reputation.
Live in about a week. You barely lift a finger.
You give us your price list, FAQs and policies — or we pull them straight from your existing site and documents.
We build the assistant, give it your tone of voice, and test it against the questions your customers really ask.
One small snippet on your site and it's working. We monitor it and keep its answers up to date as you change.
"It books in our tasting consultations overnight. We wake up to a full diary instead of a full voicemail."
"Customers think they're chatting to us. Half the time it's handled the order before we've had our coffee."
No. We write it in your tone of voice — warm and chatty, or crisp and professional, whatever suits your brand. The Rolling Pin's assistant above is friendly and bakery-ish on purpose. Yours would sound like you.
It never makes things up. If something's outside what it's been taught, it gracefully offers to take a message or hand you the conversation by email or text — so a real person always picks it up.
Usually, yes — it's a small snippet we add to most websites. If we're building your site too, it's baked in from day one.
Yes. Conversations and any details collected are handled securely and only sent where you tell us — your inbox, calendar or CRM. We build to UK GDPR expectations and never sell data. Every assistant also introduces itself as AI at the start of a chat — transparency built in.
It depends on how much you want it to do — a simple FAQ assistant is modest; a full order-and-booking system is more. Tell us what you need and we'll give you a clear, fixed quote with no surprises.
A one-off design & build fee to create and train your agent, then a simple monthly fee for hosting, maintenance and keeping its answers sharp. Build fees can be spread over monthly payments.
Take 30% off the agent's build fee when it's added to any website design plan.
FAQs, bookings & lead capture — everything to get going.
Full support, sales & selling in chat.
Bespoke, multi-channel, fully integrated.
Every project gets a fixed, itemised quote before we start. Build fees can be paid up front or spread over agreed monthly instalments, and monthly plans are rolling with 30 days' notice. Quotes exclude VAT.
We're your designers and builders. So you know exactly where you stand:
Maxfield Mayfair Studio provides website design and build services. We are not responsible for your business decisions, the accuracy of information you supply, customer disputes, or third-party platform outages or policy changes. Nothing here is legal advice. Full terms apply — see our Terms and Privacy Policy.
Assistants can be added to any website we build — or to the site you already have. Tell us what you'd want it to handle.
Our best-selling AI agent answers around 70% of questions on its own, captures every lead and books customers while you sleep — in your tone of voice.